What is Toucan

Founder Wayne Smith brings over a decade of Amazon expertise. He has spoken internationally on Amazon strategy, trained thousands of sellers, and partnered with some of the world’s largest companies to optimize and scale their Amazon operations. Wayne founded Toucan with the mission of helping brands reach their full potential through high-impact online sales strategies

Why Brands Choose Toucan

• ✔ Full-service Amazon operation (we run everything)

• ✔ External traffic systems that feed Amazon ranking

• ✔ Data ownership to build your brand beyond Amazon

• ✔ Performance-based, scale-focused approach

• ✔ Built for serious brands, not hobby sellers

Our Mission

Toucan exists to turn products into scalable brands. We don’t manage accounts. We build Amazon machines.